Websites and Marketing Automation
Marketing campaigns have changed. Much of the marketing drive now happens online, which has both benefits and drawbacks.
Digital and social media campaigns can reach audiences that are both bigger and more relevant than traditional media. Marketing campaigns need to integrate multiple platforms, but the user experience needs to be as frictionless and consistent as possible, and (of course) there’s always the need to demonstrate an outstanding return on investment.
We’ve used our industry knowledge and technical expertise to create a powerful suite of integrated website and marketing tools that meet the needs of the industry and create better digital experiences for your customers. We focus on improving the impact of key moments – the digital touchpoint with each of your customers, supporters and members, personalising and enhancing those interactions at scale
We can help you implement a solution that will super-charge your marketing efforts, so your advertising investment can generate the greatest possible return.
- A more customer-friendly experience for supporters
- Simplified campaign management
- Mailouts and newsletters (EDM)
- Campaign analytics and traffic reports
We’ll also help you identify your optimal customer journey, allowing you to tailor your marketing interactions to maximise donors’ opportunities to engage. We’ve done the hard work of creating a suite of customer journeys, so you can efficiently implement the ones that best suit your organisation and your donors.
Ready for now … and for the future
Our solutions are designed to grow. By using world-leading tools such as Salesforce Pardot, you’ll be in a prime position to add additional functionality and grow your toolkit as your organisation’s needs change, or as more funding becomes available.
Platforms we work with:
- Salesforce Experience Cloud (formerly Salesforce Communities)
Find out how our services can support your organisation.