Membership organisations and industry associations play an important role in providing a collective voice for the organisations and people they represent. As non-profit entities themselves, the work these organisations perform to connect and support their members is invaluable to the many small businesses and industries they represent.
We have more than 15 years’ experience in supporting membership-based and other non-profit organisations with business and technology solutions that help them better serve their members. This industry expertise means we know the industry inside-out and have best-practice accelerated solutions ready to meet your needs.
How we help Membership Associations
In our time working with membership-based and advocacy associations, we’ve marvelled at how hard they work to support their sectors. These organisations’ range of services can be incredibly broad, spanning everything from industry training and mentoring programs, to networking events, to advertising and PR, to interpreting and communicating about legislative changes, and lobbying on behalf of members.
Managing this varied and detailed suite of initiatives, while engaging and serving members, can be incredibly challenging. Membership organisations need to ensure they are delivering value by connecting their members with the services and information most relevant to them.
Firm foundations for ongoing success
For the organisations we’ve worked with, success comes from a deep understanding of their members and an ability to personalise their offerings to suit every member’s individual needs.
To deliver this level of personalisation and insight, AlphaSys works with our customers in the industry to implement Salesforce CRM. With this firm foundation in place, our customers can connect the tools they need to immediately deliver a better experience for their members and stakeholders, as well as getting the data and analytics they need truly understand their audiences’ needs.
Best of all, this foundation positions our customers for future growth. The flexibility of the Salesforce platform allows it to support additional functionality to create a complete solution that’s tailored to the needs of your organisation and your members.