We had a fantastic relationship with AlphaSys. They were so engaged, got to know everyone in our team and built relationships with them throughout the project. We felt as though we were one team – it didn’t matter who was working for AlphaSys and who was working for CMRI.

We’re now able to engage with our supporters in a far more proactive and tangible way. We’re able to offer them a much richer experience than we could have done in the past.

When we did a market scan of the three big providers, there was only Salesforce who really said it was about not-for-profit and for purpose. I felt that I wasn’t buying a product which was coming out of a bank and being somehow reconfigured into a not-for-profit. We’re not serving customers with transactions – we’re looking after donors with retention.