Why We Build on Cloudflare

(and Why Last Night Proved Exactly Why We Do)

If you noticed a ripple across parts of the internet overnight, you weren’t alone. A brief Cloudflare disruption made headlines around the world as major platforms, from social networks to AI tools, all reported intermittent issues. Outages like this always spark a noise from online commentary (and a fair share of memes), but for us, the incident is also an opportunity to talk openly about the architecture choices we make for every site we build and manage.

And importantly: why last night actually reinforces our confidence in those decisions.

Cloudflare: The Internet’s Backbone

Cloudflare powers an enormous portion of the modern internet – around 20% of all websites! This including many of the world’s most recognisable brands. Its global edge network handles billions of requests every day, accelerating performance, blocking attacks, and ensuring websites stay fast and secure no matter where visitors come from.

When you see a company operating at that scale, serving that much of the world’s traffic, a momentary disruption isn’t a sign of fragility – it’s proof of the complexity and sophistication involved in keeping the internet running.

And importantly:
Cloudflare resolved last night’s issue quickly, transparently, and with the kind of stability you only see from a mature, deeply battle-tested platform.

How We Use Cloudflare (Twice)

We rely on Cloudflare in two key ways across the sites we manage:

1. We use Cloudflare directly

This gives us control over DNS, edge caching, performance optimisation, and security layers such as WAF, bot protection, and rate limiting.

2. WP Engine uses Cloudflare under the hood

Because our hosting partner WP Engine integrates Cloudflare’s technologies deep into their platform, our sites effectively get double the benefit:

• Global caching and acceleration
• Intelligent traffic routing
• Layered security
• Redundant network paths
• Automated protection against DDoS and malicious traffic

Even during last night’s disruption, this layered approach ensured that several sites experienced minimal (or no) impact.

A Reminder: All Technology Carries Risk. The Question Is How You Mitigate It?

No technology platform, no matter how large or sophisticated, can guarantee 100% uptime forever. Google goes down. AWS goes down. Microsoft goes down. Apple services go down. And yes, Cloudflare can experience an issues too.

What matters isn’t the existence of risk, but the quality of the platform’s response:

• Was it detected quickly?
• Was it communicated clearly?
• Was the fix implemented fast?
• Was the root cause transparent?
• Did systems recover gracefully?

With Cloudflare, the answer to all of the above was a resounding yes.

Why We Continue to Recommend and Trust Cloudflare

Last night gave the world a rare visible reminder that Cloudflare sits at the core of how the internet works. But it also highlighted why we continue to trust the platform as the foundation for our clients’ digital presence:

• Unmatched global reach
• Best-in-class security
• Performance that is difficult to replicate elsewhere
• Fast, transparent incident response
• A long-term track record of reliability

If anything, the brief outage was a reminder of just how rare disruptions are for a platform of this scale – and how resilient the ecosystem around it has become.

Our Commitment to Stability

We design our hosting and infrastructure strategy with layered resilience in mind. Using Cloudflare directly, and then again through WP Engine, gives our sites multiple protective and performance layers. It’s part of our ongoing commitment to delivering:

• Fast websites
• Secure environments
• Reliable uptime
• Predictable performance
• Modern infrastructure with best-in-class partners

Incidents like this one simply reinforce why these choices matter.

If You Want This Level of Confidence in Your Digital Infrastructure

We’re monitoring all services and reviewing logs across every site under our care. If you want a breakdown of how your site behaved during last night’s event—or if you’d like to understand more about how our Cloudflare-powered architecture protects your digital presence—we’re here to help.