Marketing Cloud on Core has officially arrived in Australia.

Here’s why it matters.

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Salesforce’s latest marketing platform, powered natively by Data Cloud, unlocks an integrated marketing future for Australian organisations.

Introducing a new generation of Marketing Cloud

Salesforce recently launched its newest marketing innovation, Marketing Cloud on Core, at Agentforce 2025 a few months ago. Unlike traditional Salesforce solutions such as Marketing Cloud Engagement (formerly ExactTarget), Marketing Cloud Account Engagement (formerly Pardot), or third-party tools such as Ortto, Marketing Cloud on Core operates directly within your Salesforce platform.

This integrated approach eliminates connectors, syncing challenges, and data silos, streamlining your marketing activities within the Salesforce CRM.

Powered by Data Cloud: smarter, unified marketing

Built directly on Salesforce’s powerful Data Cloud, Marketing Cloud on Core gives marketers immediate access to unified customer insights. By seamlessly stitching identities across multiple touchpoints – including email, mobile, CRM contacts, website interactions, and commerce – marketers can easily create sophisticated audience segments and trigger real-time marketing campaigns without code.

This deeply integrated approach simplifies complexity, shortens time-to-campaign, and unlocks deeper customer insights.

Flow-driven automation made simple

Instead of relying on external automation tools, Marketing Cloud on Core uses Salesforce’s native Flow Builder, familiar to many Salesforce admins and marketers. This means your team can:

  • Access Data Cloud profiles directly within familiar Flow automation.
  • Create segments and trigger marketing campaigns through intuitive drag-and-drop tools.
  • Automate actions across sales, service, and marketing within a single user interface.

Simply put, if you understand Flow, you’re ready to maximise the potential of Marketing Cloud on Core.

Introducing our Unified Preference Centre – built for Marketing Cloud on Core

To help Australian organisations maximise their use of Marketing Cloud on Core, we’ve developed our Unified Preference Centre. This preference centre solution integrates seamlessly with Marketing Cloud on Core, enhancing customer experience, ensuring compliance, and simplifying communication management.

Our solution provides:

  • Unified, Self-Serve Communication Preferences
    Customers manage email, SMS, marketing automation, and other preferences all from a single, intuitive interface. Preferences are stored directly in Salesforce and synchronise seamlessly across all connected platforms.
  • Seamless Embedding on Your Website
    Using Salesforce’s Lightning Web Component (LWC), you can embed the preference centre easily into your website, styled to match your brand identity perfectly – just as straightforward as embedding a YouTube clip.
  • Flexible Subscription Management
    Using our unique JSON-driven configuration and a straightforward Tag Wizard, you can effortlessly manage and update preference tags, avoiding technical debt and empowering users to customise their preferences dynamically.
  • One-Click Opt-Out Integrated with Marketing Cloud on Core
    Fully compliant one-click unsubscribe links ensure users can manage subscriptions effortlessly. Unsubscribes can be campaign-specific, avoiding unnecessary full opt-outs from your broader communication categories.

Why organisations will love Marketing Cloud on Core

  • Single Login, Single Licence: Simplify your marketing stack by centralising operations within Salesforce.
  • Real-time Compliance: Utilise Salesforce’s advanced security and consent frameworks seamlessly.
  • Local Data Hosting: Hosted on Hyperforce AU, ensuring your marketing data stays compliant and within Australia.
  • Built-in AI Capabilities: Enjoy Einstein features like Send-Time Optimisation, predictive scoring, and dynamic content recommendations.

Key capabilities your team can build today

  • Data Cloud Expertise: Master Data Model Objects (DMOs) to create rich, real-time audience segments.
  • Flow Automation Skills: Increase marketing personalisation and effectiveness without custom development.
  • Data Governance and Consent Management: Ensure robust compliance practices as marketing touches core CRM objects.
  • AI Marketing Strategies: Harness Einstein’s advanced features for smarter content personalisation and customer insights.

The future of integrated marketing is here

Marketing Cloud on Core signals Salesforce’s commitment to fully integrated marketing experiences – bridging gaps between sales, service, marketing, and analytics. For Australian organisations, this represents a chance to simplify your marketing technology landscape, achieve deeper insights, and deliver timely, highly personalised campaigns.

If your organisation wants streamlined operations, simplified architectures, and enhanced marketing effectiveness, Marketing Cloud on Core and our Unified Preference Centre provide the solutions you’ve been waiting for.

Ready to take the next step?

Get started today – the future is now.