Member-first Salesforce solutions
Associations and member bodies exist to represent, educate and connect their communities. They often juggle CPD and education, events, advocacy, standards and member support, under increasing expectations from members.
For these organisations, CRM is central. AlphaSys has been a Salesforce consulting partner since 2012 and specialises in using Salesforce to power membership, CPD, events and advocacy at scale.
We help membership organisations:
- Make Salesforce the backbone of membership
Implement Salesforce as the single source of truth for members, organisations and contacts. - Connect the full member experience
Integrate websites, portals, events, CPD tracking and communications with Salesforce, so activity is visible in one place. - Deliver personalised journeys
Use Salesforce data to tailor experiences based on role, interests, engagement and career stage. - Turn insight into strategy
Generate reporting and analytics that inform advocacy priorities, product development and member services.
The result is a connected Salesforce platform that supports your strategy and gives members a consistent, high-value experience across every touchpoint.
Our work is driven by three core strengths:
Holistic Transformation

Membership associations face the challenge of managing diverse services like training, networking, and lobbying while ensuring members receive value. AlphaSys supports these organisations in delivering personalised, relevant experiences by implementing Salesforce CRM to streamline operations and enhance member engagement.
Industry Expertise

AlphaSys brings deep experience in working with membership and advocacy organisations. We understand the need to connect members with tailored services and provide tools to generate actionable insights through data and analytics, ensuring organisations meet their members’ evolving needs.
Product Design Mindset

By leveraging Salesforce’s flexible platform, AlphaSys helps organisations build scalable, customised solutions. This foundation enables seamless integration of future functionality, positioning membership associations for long-term growth and success.
Talk to our Associations Specialist
More impact for good
Other industries that we work in
Find out more about other industries we specialise in working with


