Personas and Your Salesforce Project

A Salesforce implementation project, when done right, will provide you and your team with more than just a shiny new system to run your organisation. By the end of the implementation stage of your Salesforce journey,  you should expect to have a deeper insight into how you operate as an organisation. As well as ways to [...] Read more

Re-Engagement Campaigns; How to Stop the Fire Going Out

Our everyday lives are filled with 'cooling' relationships - when was the last time you saw your good friend from uni? Weeks? Months? Surely a little distance doesn't make the relationship any less important to you? Life simply gets in the way sometimes. It's the exact same principle with your cooling leads.   What is a Cooling Lead? Generally, [...] Read more